Event Sponsorships
There’s a lot to love in Occoquan!
Occoquan, Virginia is a small yet vibrant riverfront town, located 20 miles south of Washington, D.C. Home to just over 1,000 residents, we have 100+ small and family-owned businesses including award-winning restaurants, art galleries, hair & spa services, plus dozens of unique shops and boutiques. Whether you visit for the charming shops and restaurants, walking along the river boardwalk, or relaxing in one of the town’s waterfront parks, you will love Occoquan and our small-town quality of life!
Originally an 18th-century mill town nestled on the banks of the Occoquan River, the town was made a Virginia historic landmark in 1983. Occoquan today has successfully combined nearly 300 years of history with modern attractions and events. Our twice-annual, two-day festivals (RiverFest & Craft Show in June and the Fall Arts & Crafts Show in September) attract tens of thousands of visitors from the Washington D.C. region and beyond. Occoquan also hosts seasonally themed town-wide events during Easter, Halloween, and the winter holidays, as well as a summer concert and a trivia night series in River Mill Park, all of which generate excitement and bring visitors to town.
Together with the Workhouse Arts Center and the Occoquan Regional Park, the Town of Occoquan creates Virginia’s first inter-jurisdictional arts and cultural district. This new district’s aim is to expand arts and cultural opportunities available to visitors in Prince William and Fairfax counties. The establishment of this district allows the town to work with other jurisdictions to brand the region as a destination for tourism, commerce, and cultural leisure activities.
Our Area
Located 20 miles south of Washington, D.C. in Prince William County, Occoquan is part of the National Capital Region, home to over 6 million highly educated and affluent people.
Audience Insights
A correlation of data from behavioral audiences for “arts and crafts festival”, “summer outdoor concert series” and “Washington D.C. Metro area residents” closely defines audiences at our events. Our study yielded the following insights:
Festival Opportunities
These events are Occoquan’s predominant events, with over 10,000 attendees and 300 vendors each weekend. Our festivals offer customizable ways for your organization to engage with a profitable audience through sponsorships. You can choose assets/activations from the list below, or design your own!
RiverFest & Craft Show (June 7-8, 2025)
Fall Arts & Crafts Show (Sept. 27-28, 2025)
Core Sponsorships
Reservoir Sponsor ($10,000)
All benefits listed below, plus:
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Logo included on the cover of the festival brochure*
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Inclusion of your large logo on volunteer t-shirts*
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Inclusion of your large logo on the sponsorship banner at the entrances to the event*
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Four (4) VIP Packages
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One (1) opportunity available
Tributary Sponsor ($5,000)
All benefits listed below, plus:
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Upgrade to a 10’ x 20’ premium booth space
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Inclusion of your medium logo on volunteer t-shirts*
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Inclusion of your medium logo on the sponsorship banner at the entrances to the event*
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Upgrade to personalized reel on Instagram in a collaborated post with your organization
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Limited opportunities available
Basin Sponsor ($2,500)
All benefits listed below, plus:
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Inclusion of your small logo on volunteer t-shirts*
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One (1) collaborated post on social media before or during the festival
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Limited opportunities available
Watershed Sponsor ($1,500)
All benefits listed below, plus:
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Inclusion of your small logo on the sponsorship banner at the entrances to the event*
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One (1) mention and tag on social media (Facebook & Instagram) in a group thank you post
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Limited opportunities available
Vendor Sponsor ($1,000)
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10’ x 10’ premium booth space
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Business name on sponsorship banner at entrances to event
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Business name on volunteer t-shirts*
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Inclusion on the sponsor page in the festival brochure*
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Inclusion in the sponsor section on the official festival webpage
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One (1) free parking spot in town during the event
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Opportunity to provide inserts for VIP bags
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Limited opportunities available
*Contact us for deadline information for all printed pieces.
Spotlight Sponsorships
Cornerstone Sponsorship
Tributary and Reservoir Sponsors may opt to be the exclusive sponsor of a specific area of a festival, for added involvement. Example areas include:
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Shuttle Buses
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Beer Garden in the Park
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Emerging Artists
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Kayak Race
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Conservation Alley (RiverFest only)
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Imagination Alley (Fall Craft Show only)
Community Partners
There are many ways to support and be involved in our annual festivals in Occoquan! Non-profits and local small businesses can create custom partnerships that go beyond financial contribution, through in-kind and trade sponsorships. Do you own a locally operated business, such as:
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Kayak/boat supply
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Boat tours
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Printing (booklets, banners, etc)
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Rock climbing wall
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Family entertainment
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Music or theater group
We would love to create a special partnership with you!
Contact the Events Office at events@occoquanva.gov or 703-491-1918 for additional information !
Town Event Opportunities
Annual town events draw thousands of visitors to the historic district.
Town Event Sponsorships
Town Event sponsorships are a unique way for businesses to host a specific event. Assets depend on level. Some ideas for Event Sponsorships are below.
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The Peep Show (March/April) - $5,000
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Trivia Nights (May-October) - $5,000
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Music on Mill Concert Series (May-August) - $5,000
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Costume Parade & Contest Sponsor (October) - $2,500
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Murder Mystery Night (October) - $2,500
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Annual Tree Light Sponsor (November) - $1,500
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Santa Arrives by Boat (December) - $1,500
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Shuttle Sponsor (available for each event) - $500
Contact the Events Office at events@occoquanva.gov or 703-491-1918 for additional information or to become a sponsor.
